osCommerce Development, indeed, is one of the most preferred choices for internet merchants when it comes to starting an online business. This wonderful shopping cart software offers complete flexibility & freedom in terms of managing an ecommerce shop. Now, that you already have an osCommerce based site up and running, how do you get more business, sales and loyal customers? It is indeed, difficult, for online retailers to reach customers in the present competitive era. However, you need not get worried. There are ways in which you can get ahead of competitors and earn higher revenues as well. Perhaps, the best manner in which you can improve the brand awareness of your business is to integrate social media platforms such as Facebook, Twitter, Google+ etc. Let’s find out how can these platforms help improve your ecommerce business.

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When you integrate your oscommerce web development with social networking sites, you get a step closer to your customers. How? Well, the presence of these elements makes your store more interesting, engaging and interactive as well. Customers can share and review your products. For instance, if a customer liked buying X Product from your store, Facebook social buttons such as Like, Recommend & Share allow him/her to share this on their Facebook wall. Now, this acts like a viral marketing for your business. That particular customer can recommend your products within his/her friend circles and get you additional revenues. It’s as simple as that! Never underestimate the power of social media in the present digital era!

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Today, many Psd to oscommerce theme experts are quickly adding social media optimization as part of their services. This is because by optimizing an ecommerce store for these platforms allows internet merchants to attract more customers and earn better revenues. If this does not convince you about the power of social media, consider this. Search engines such as Google are increasingly laying emphasis on the Likes, Recommends, & Shares you get for your products, web pages etc. The more number of likes get you higher page rankings, which ultimately boost your online business. Yahoo search engine, too, ranks your pages based on the presence of social media elements on your pages.

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Social media platforms such as Facebook and Twitter, allow you to know your customers in a better manner. These platforms also help you connect with them easily & quickly. By monitoring your social media campaigns you can get invaluable insights about customers’ behaviour and accordingly crate powerful online marketing advertising messages to reach more of them. By now you must have understood the importance of social media integration with your osCommerce site. Get yourself a reliable osCommerce Developer to integrate these powerful platforms with your ecommerce shop today!